Stanford Graduate School of Business (USA)
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General Electric in 2017: Naming and Claiming the Industrial Internet
Siegel, Robert E.; Lehman, CameronCase SGSB-SM288-EStrategyFrom 2010 to 2017, General Electric pivoted from an industrial behemoth to a data-driven tech company by incorporating big data analytics across all of their subsidiaries. As the world’s first “digital industrial” company, it named and the Industrial Internet - the “internet of things” for manufacturing - and is poised to win big in the future, as the current CEO, Jeff Immelt, hands over the reins to his predecessor, John Flannery.Starting at €8.20
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Arterys
Chess, Robert; Lehman, CameronCase SGSB-SM297-EStrategyFabien Beckers, Founder and CEO of Arterys, walks through the creation of his medical / AI imaging company, including the equity struggles of the founding team, building the right team and final the right channel sales partners.Starting at €8.20
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Stanford Management Company in 2018: Venture Capital and Other Asset Allocation
Glynn, John; Lehman, CameronCase SGSB-SM294-EStrategyGreg Milani, Senior Managing Director of the Stanford Management Company, considers how much of Stanford’s $27 billion endowment to allocate to early stage capital, taking into account the various pro’s and con’s of that allocation.Starting at €8.20
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Orb: The Next Big Thing (A)
Pedro M Gardete, Debra SchifrinCase SGSB-M363A-EMarketingIn 2003, the tiny start-up Orb came up with a breakthrough technology. Through its software, every type of media on a PC (including music, photos, and videos) could be streamed remotely to any mobile device for free. Orb also enabled users to stream live TV onto their PCs and mobile devices. This was a technological feat in the days before the iPhone and other smartphones. When Orb launched in 2005, it won the “Next Big Thing” award from the inf...Starting at €8.20
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Orb: The Next Big Thing (A) - Teaching Note
Pedro M Gardete, Debra SchifrinTeaching Note SGSB-M363TN-EMarketingIn 2003, the tiny start-up Orb came up with a breakthrough technology. Through its software, every type of media on a PC (including music, photos, and videos) could be streamed remotely to any mobile device for free. Orb also enabled users to stream live TV onto their PCs and mobile devices. This was a technological feat in the days before the iPhone and other smartphones. When Orb launched in 2005, it won the “Next Big Thing” award from the inf...Starting at €0.00