IESE (España)
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Laia Bertran (B): Time to Go Home
Brossa, Jordi; Chinchilla, Nuria; Moragas Freixa, MarujaCase DPO-141-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe story of Laia and Jordi, a young expat couple who operate as a team and adapt to successive changes they must make to pursue their respective careers, relocating together when necessary. Laia, an industrial engineer, decides to leave her company to follow her husband to Paris, where his new job is based. She finds a position in the city with one of Europe's biggest steel producers. Years later, the careers of both partners, their family plans...Starting at €5.74
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Mango, Socializing Fashion
Kordecka, Izabela; Ricart, Joan EnricCase SM-1547-EStrategyMango, a clothing company with a large presence in Spain and the rest of the world, decides to enter new industry segments in order to broaden its main target market, strengthen its brand and drive purchases of its products. Mango's main customers until now have been modern, avant-garde young women in their 20s to 40s. However, success in the women's fashion segment has persuaded the company that in order to continue to succeed in this industry a...Starting at €8.20
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Laia Bertran (C): Y ahora qué
Brossa, Jordi; Chinchilla, Nuria; Moragas Freixa, MarujaCase DPO-142Business Ethics and Corporate Social Responsibility, Leadership and People ManagementHistoria de Laia y Jordi, un joven matrimonio expatriado que se complementa y adapta a sus sucesivas demandas profesionales, acompañándose en los cambios geográficos que sus carreras profesionales les requieren. Laia, ingeniera industrial, decide dejar su empresa para seguir a su marido a París, su nuevo lugar de trabajo, ciudad en la que ella trabajará, a su vez, en una de las grandes empresas siderúrgicas europeas. Años más tarde, las carrer...Starting at €5.74
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Laia Bertran (C): And Now What
Brossa, Jordi; Chinchilla, Nuria; Moragas Freixa, MarujaCase DPO-142-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe story of Laia and Jordi, a young expat couple who operate as a team and adapt to successive changes they must make to pursue their respective careers, relocating together when necessary. Laia, an industrial engineer, decides to leave her company to follow her husband to Paris, where his new job is based. She finds a position in the city with one of Europe's biggest steel producers. Years later, the careers of both partners, their family plans...Starting at €5.74
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Laia Bertran (B): Es hora de volver
Brossa, Jordi; Chinchilla, Nuria; Moragas Freixa, MarujaCase DPO-141Business Ethics and Corporate Social Responsibility, Leadership and People ManagementHistoria de Laia y Jordi, un joven matrimonio expatriado que se complementa y adapta a sus sucesivas demandas profesionales, acompañándose en los cambios geográficos que sus carreras profesionales les requieren. Laia, ingeniera industrial, decide dejar su empresa para seguir a su marido a París, su nuevo lugar de trabajo, ciudad en la que ella trabajará, a su vez, en una de las grandes empresas siderúrgicas europeas. Años más tarde, las carrer...Starting at €5.74
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Laia Bertran (A): Es el momento de comunicarlo
Brossa, Jordi; Chinchilla, Nuria; Moragas Freixa, MarujaCase DPO-140Business Ethics and Corporate Social Responsibility, Leadership and People ManagementHistoria de Laia y Jordi, un joven matrimonio expatriado que se complementa y adapta a sus sucesivas demandas profesionales, acompañándose en los cambios geográficos que sus carreras profesionales les requieren. Laia, ingeniera industrial, decide dejar su empresa para seguir a su marido a París, su nuevo lugar de trabajo, ciudad en la que ella trabajará, a su vez, en una de las grandes empresas siderúrgicas europeas. Años más tarde, las carrer...Starting at €8.20
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Laia Bertran (A): Is It the Right Time to Give the News
Brossa, Jordi; Chinchilla, Nuria; Moragas Freixa, MarujaCase DPO-140-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe story of Laia and Jordi, a young expat couple who operate as a team and adapt to successive changes they must make to pursue their respective careers, relocating together when necessary. Laia, an industrial engineer, decides to leave her company to follow her husband to Paris, where his new job is based. She finds a position in the city with one of Europe's biggest steel producers. Years later, the careers of both partners, their family plans...Starting at €8.20
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Mango, socializando la moda
Kordecka, Izabela; Ricart, Joan EnricCase SM-1547StrategyMango, empresa del sector textil con una importante presencia en España y a nivel internacional, decide entrar en nuevos segmentos de la industria para ampliar su "target" principal, reforzar su marca, así como para empujar más la compra de sus productos. Hasta ahora el cliente principal de Mango era una mujer moderna y vanguardista de entre 20 y 40 años, pero el éxito en el segmento de la moda femenina les llevó a la conclusión de que para tener...Starting at €8.20