IESE (España)
-
La cadena de suministro de NIKE en la nueva era digital
Jané, Joan; Ferrinha, PedroCase P-1199Service and Operations ManagementPese a su éxito en las operaciones de la cadena de suministro a través de los canales mayorista y minorista físico, NIKE quiere rediseñar la estrategia de su red logística para alcanzar el crecimiento esperado de los ingresos digitales. Un nuevo programa llamado NIKE Digital First Supply Chain aspira a preparar y entregar los pedidos a los clientes online directos en un plazo de dos días en toda Europa. Carlos Bermejo, director sénior de Programa...Starting at €8.20
-
What is Cheating
Sortheix, Florencia; Ribera, AlbertoCase DPO-118-ELeadership and People ManagementThe case illustrates the behavior of an MBA student facing a situation that compromises his integrity in his current academic environment.Starting at €8.20
-
Gabriele's Dilemma
Sortheix, Florencia; Ribera, AlbertoCase DPO-125-ELeadership and People ManagementThis case illustrates the experience of a young manager who has to take an important decision. It describes a professional situation where he is forced to decide between his work and his personal relationships. This situation makes him question himself about his priorities in life and his work-life balance.Starting at €8.20
-
NIKE Supply Chain in the New Digital Age
Jané, Joan; Ferrinha, PedroCase P-1199-EService and Operations ManagementIn spite of being succesful in supply chain operations thru wholale and physical retail channels, NIKE wants to redesign the logistics network strategy to achieve the expected digital revenue growth. A new program called "NIKE Digital First Supply Chain" aims to fulfil and deliver to NIKE online direct customers with products in two days across Europe. Carlos Bermejo, Senior Director of Strategic Programs at NIKE is about to develop a new decentr...Starting at €8.20