Stanford Graduate School of Business (USA)
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Broadway Angels: Preparing for the Future
Strbulaev, I; QuiglessMCase SGSB-E531-EEntrepreneurshipThe Broadway Angels investment group represents one of the few women-run angel groups in Silicon Valley. The group was founded by some of the most illustrious investors and operators with the mission to generate strong returns to members and inspire women in tech and investing. The case begins during the April 2014 investment meeting of the Broadway Angels. The members are evaluating an investment in Other Machine Co (OMC) and contemplating th...Starting at €8.20
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Natura: Exporting Brazilian Beauty
McKern, Bruce; Yamamoto, Leonardo; Bouissou, DanielaCase SGSB-IB92-EMarketingThis case describes the development and international expansion of Natura, a Brazilian cosmetics company. The company was founded in 1969, and developed products using environmentally sustainable practices, and that were distributed using a direct sales model. The company was highly successful in the Brazil, despite the challenging Brazilian economy. Natura had successfully entered the Mexican and French markets. In 2008, it considered enteri...Starting at €8.20