Stanford Graduate School of Business (USA)
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San Francisco Symphony
Meehan, W; McNamee, M; Soulon, DCase SGSB-SM63-ECorporate GovernanceThe San Francisco Symphony is a major U.S. orchestra that took on ancillary activities as part of its mission to bring the best in music to the Bay Area. Despite increasing costs, SFS posted surpluses for 15 consecutive years. However, by the end of 1993 SFS faced a shift in its financial fortunes; forecasts indicated annual budget shortfalls of $25 million in total deficits by the end of the 1999-2000 season. In 1994, SFS had just signed a “supe...Starting at €8.20
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Natura: Exporting Brazilian Beauty
McKern, Bruce; Yamamoto, Leonardo; Bouissou, DanielaCase SGSB-IB92-EMarketingThis case describes the development and international expansion of Natura, a Brazilian cosmetics company. The company was founded in 1969, and developed products using environmentally sustainable practices, and that were distributed using a direct sales model. The company was highly successful in the Brazil, despite the challenging Brazilian economy. Natura had successfully entered the Mexican and French markets. In 2008, it considered enteri...Starting at €8.20