IESE (España)
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Bassegoda Textil, S.A. (A)
Iniesta, Francisco; Gómez J. B.Case M-889MarketingDescribe los problemas de una fuerza de ventas tradicional en el sector textil.Starting at €8.20
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Chick-fil-A: Sandwiches and cultural wars (B)
de la Cierva, Yago; Notario, EduardoCase DPO-736-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Starting at €5.74
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Chick-fil-A: Sandwiches and cultural wars (A)
de la Cierva, Yago; Notario, EduardoCase DPO-735-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Starting at €8.20
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Chick-fil-A: Bocadillos y guerras culturales (B)
de la Cierva, Yago; Notario, EduardoCase DPO-736Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyChick-fil-A, la cadena de comida rápida de Estados Unidos, fue objeto de varios boicots promovidos por organizaciones defensoras de los derechos de los grupos LGTBI+ tras las declaraciones públicas del CEO en relación con sus creencias religiosas y debido al apoyo económico de la compañía a organizaciones contrarias al reconocimiento jurídico del matrimonio entre personas del mismo sexo. Los años siguientes, la compañía siguió creciendo y, al mis...Starting at €5.74
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Executive Education Teams at IESE
Huebra, I.; Baucells Alibés, Manel; Gómez J. B.Case AD-257-EDecision Analysis, EconomicsThe case describes the process of preparing an executive education program. One of the key tasks is to form 7 teams of 8 to 9 participants each. The case provides several criteria to keep in mind, along with some hints on how to build an optimization model.Starting at €8.20
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Chick-fil-A: Bocadillos y guerras culturales (A)
de la Cierva, Yago; Notario, EduardoCase DPO-735Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyChick-fil-A, la cadena de comida rápida de Estados Unidos, fue objeto de varios boicots promovidos por organizaciones defensoras de los derechos de los grupos LGTBI+ tras las declaraciones públicas del CEO en relación con sus creencias religiosas y debido al apoyo económico de la compañía a organizaciones contrarias al reconocimiento jurídico del matrimonio entre personas del mismo sexo. Los años siguientes, la compañía siguió creciendo y, al mis...Starting at €8.20