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Microsoft, 1995 (abreviado)
Khanna, Tarun; Yoffie, David B.Case HBS-708S12StrategySe centra en cómo Microsoft construyó una de las mayores franquicias y plantea preguntas de todo el mundo acerca de lo que, en todo caso, puede dejar la empresa. finalidad la enseñanza: enseñar a crear una ventaja competitiva, las ventajas de la agrupación, y la sostenibilidad de las ventajas competitivas a través del tiempo.Starting at €8.20
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Zipline: The World's Largest Drone Delivery Network
Khanna, Tarun; Gonzalez, GeorgeCase HBS-721366-EEntrepreneurshipZipline established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones. The company is now looking to expand in the U.S. and partnered with Walmart to expand into home delivery. Zipline must navigate the U.S. regulatory space while prioritizing its growth opportunities domestically and abroad.Starting at €8.20
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Pintura Corporation: The Lena Launch Decision, Teaching Note
Quelch, John A.; Hartman, Katherine B.Teaching Note HBS-917524-EMarketingTeaching note for case 917523.Starting at €0.00
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Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Teaching Note
Quelch, John A.; Hartman, Katherine B.Teaching Note HBS-919522-EMarketingTeaching note for case 919521.Starting at €0.00
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Promoting Land and Nature Jerky, Teaching Note
Quelch, John A.; Hartman, Katherine B.Teaching Note HBS-920564-EMarketingTeaching note for case 920563.Starting at €0.00
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The Lena Launch Decision (Spanish version)
Quelch, John A.; Hartman, Katherine B.Case HBS-918S12MarketingA maker of paints and product coatings is considering introducing a new high-performance, environmentally-friendly hardwood coating called Lena. To proceed with the next phase of development, Pintura's VP of new product development must present a convincing analysis of the product's feasibility-along with a proposed marketing program. The VP must consider the relationship of the proposed product to the rest of the Industrial Finishes Group's prod...Starting at €8.20
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Wiikano Orchards, Teaching Note
Shapiro, Benson P.; Hartman, Katherine B.Teaching Note HBS-918518-EMarketingTeaching note for case 918517.Starting at €0.00
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Building World-Class Companies in Developing Countries (Spanish version)
Khanna, Tarun; Palepu, Krishna G.Article HBS-R0610CStrategySome emerging-market companies compete in several countries, but others sell only at home.Starting at €8.20
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Dos formas de viajar al sur: Aerolínea Lan y Southwest Airlines
Casadesus-Masanell, Ramon; Khanna, Tarun; Mitchell, Jordan; Tarzijan, JorgeCase HBS-710S12StrategyPara maximizar su eficacia, los casos de color deben imprimirse en color. Mira a los diferentes modelos de negocio de dos líneas aéreas gran éxito y rentabilidad: con sede en Chile y Lan Airlines con sede en EE.UU. Southwest Airlines. Lan Airlines que persigue un modelo de servicio completo centro-a-habló internacional donde las operaciones de pasajeros y de carga están muy integradas. Suroeste, por el contrario, está configurado para una, de baj...Starting at €8.20
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Promoting Land and Nature Jerky (Spanish version)
Quelch, John A.; Hartman, Katherine B.Case HBS-921S01Marketingreduce the promotion budget by 30%, increase spending on consumer promotions by $200,000, or increase spending on trade promotions by $200,000. Ryan's goal is to achieve an operating profit of at least 7% of L&N's sales in 2020. To make a recommendation, Ayers must first evaluate the effectiveness of past consumer and trade promotions and then determine how to allocate promotional spending to achieve Ryan's operating profit goal. The case can ...Starting at €8.20