IESE (España)
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PromoFarma 2018
Canals Margalef, Jorge; Masclans, R.Case SM-1692-ECorporate Governance, StrategyThis case explores the strategic challenges experienced in 2018 by the founders of PromoFarma, a software company that sells and distributes health and beauty products. In particular, the case raises: - Some strategic decisions needing to be taken - A process of internationalization - The search for future company shareholders - The design of the company's governanceStarting at €8.20
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PromoFarma
Canals Margalef, Jorge; Masclans, R.Case SM-1692Corporate Governance, StrategyEste caso plantea los retos estratégicos que los fundadores de PromoFarma, una empresa de software que vende y distribuye productos de parafarmacia, tienen en 2018. En particular, el caso plantea: - Unas decisiones estratégicas a tomar - Un proceso de internacionalización - La búsqueda de los futuros accionistas de la empresa - El diseño del gobierno de la empresaStarting at €8.20
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¿Un regalo del cielo El giro estratégico de J. C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665Innovation and Change, Leadership and People Management, StrategyEl caso analiza la formulación e implementación del giro estratégico de J. C. Penney, un importante minorista estadounidense, por parte de Ron Johnson, ejecutivo destacado que anteriormente había liderado la creación y expansión de Apple Store. El giro es audaz y de gran alcance, lo que plantea interrogantes sobre si funcionará o no.Starting at €8.20
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Pennies From Heaven Strategic Turnaround at J.C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665-EInnovation and Change, Leadership and People Management, StrategyThe case discusses the formulation and implementation of the strategic turnaround of J.C. Penney, a major U.S. retailer, by Ron Johnson, a star executive who previously led the creation and expansion of the Apple Store. The turnaround is bold and far-reaching, raising questions about whether it will work or not.Starting at €8.20