HBSP (USA)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
Collection: HBSP (USA)Ref.: HBS-515050-EPublished: May 18, 2015Reviewed: May 18, 2017Format: PDFPages: 23Language: English - Case
PadFone vs. FonePad
Collection: HBSP (USA)Ref.: HBS-614023-EPublished: Sep 9, 2013Format: PDFPages: 17Language: English - Case
BGI: Data-driven Research
Collection: HBSP (USA)Ref.: HBS-614056-EPublished: Feb 28, 2014Format: PDFPages: 17Language: English - Case
E-Cigarettes: Marketing Versus Public Health
Collection: HBSP (USA)Ref.: HBS-514059-EPublished: Nov 20, 2013Reviewed: Sep 16, 2014Format: PDFPages: 22Language: English - Case
Artea (D): Discrimination through Algorithmic Bias in Targeting
Collection: HBSP (USA)Ref.: HBS-521043-EPublished: Sep 25, 2020Reviewed: Mar 29, 2021Format: PDFPages: 5Language: English - Case
Amazon Shopper Panel: Paying Customers for Their Data
Collection: HBSP (USA)Ref.: HBS-521058-EPublished: Jan 7, 2021Reviewed: May 3, 2021Format: PDFPages: 8Language: English - Case
Consumer Analytics (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S18Published: Apr 14, 2015Reviewed: Sep 8, 2015Format: PDFPages: 16Language: Spanish - Case
Alnylam Pharmaceuticals: Building Value from the IP Estate
Collection: HBSP (USA)Ref.: HBS-611009-EPublished: Sep 1, 2010Reviewed: Jul 15, 2013Format: PDFPages: 21Language: English - Case
BMS-Biocon Research Center: Growing a Joint Research Venture in India
Collection: HBSP (USA)Ref.: HBS-613072-EPublished: Dec 4, 2012Reviewed: Aug 16, 2013Format: PDFPages: 18Language: English - Case
Novozymes: Establishing the Cellulosic Ethanol Value Chain
Collection: HBSP (USA)Ref.: HBS-614001-EPublished: Jul 1, 2013Format: PDFPages: 14Language: English