HBSP (USA)
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Managing Employee Retention (Spanish version)
Frei, Frances X.; Campbell, DennisCase HBS-607S04Service and Operations ManagementUsed as part of the third module of a course on Managing Service Operations, which addresses how managers can inform their decisions with customer data (606-097). Provides a retailing context in which employee retention strategies are explored through analyzing detailed store-level data.Starting at €8.20
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Affinity Plus, Teaching Note
Campbell, DennisTeaching Note HBS-112091-EFinanceTeaching Note for 112091.Starting at €0.00
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GE Appliances: Implementing Haier's Made-In-China Management System
Campbell, Dennis; Meyer, Marshall; Yining Cao, Bonnie; Lau, DawnCase HBS-119099-EStarting at €8.20
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Store24 (Spanish version)
Narayanan, V.G.; Kulp, Susan; Campbell, DennisCase HBS-104S01Accounting and ControlIllustrates how nonfinancial performance measures can be used to manage a business and evaluate the success of a strategy.Starting at €8.20
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Customer Profitability (Spanish version)
Frei, Frances X.; Campbell, DennisCase HBS-605S18Used as part of the third module of a course on Managing Service Operations, which addresses how managers can inform their decisions with customer data (606-097). Provides a context in which students can explore managerial decision making that is critically informed by data analysis. The setting is a retail bank and the decision making relates to the bank's policy toward online banking. The management team is evaluating whether the bank should ch...Starting at €8.20
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Vicks Health Care Division: El Proyecto Scorpio (A)
Yip, George S.; Williams, Jeffrey R.Case HBS-503S75MarketingLa División de Cuidado de la Salud Vicks carece de una entrada en forma sólida en el OTC resfriados categoría de cuidado y ha desarrollado un producto de "yo también". Los temas principales son si existe una oportunidad para que el producto, y si es así, cómo debe ser colocado. objetivos didácticos principales son el uso de datos de investigación de mercado como entrada para la evaluación de oportunidades de mercado y desarrollo de posicionamient...Starting at €8.20
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Vicks Health Care Division: El Proyecto Scorpio (C)
Yip, George S.; Williams, Jeffrey R.Case HBS-509S21MarketingRevela que los nuevos ejecutivos productos han decidido recomendar la expansión nacional. Ellos tienen que desarrollar un plan de marketing y la justificación preliminar. Hace hincapié en las opciones de los consumidores y la promoción comercial. Los estudiantes tienen que completar un período de cinco años proyectado de pérdidas y ganancias.Starting at €5.74
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Affinity Plus (A)
Campbell, Dennis; Tufano, PeterCase HBS-209026-EFinanceThe executive team at Affinity Plus Federal Credit Union has pushed the concept of members first deeply throughout the organization, empowering employees to put member-owners' interests ahead of either the organization's interests or their own interests. As a result of this focus, the credit union must determine what to do with its profitable indirect auto lending business, which some see as inconsistent with the strategic direction set by the ma...Starting at €8.20
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Store24 (A) and (B), Teaching Note
Frei, Frances X.; Campbell, DennisTeaching Note HBS-606107-EService and Operations ManagementTeaching Note to (602-096) and (602-097). An abstract is not available for this product.Starting at €0.00