HBSP (USA)
-
Customer Lifetime Value Analysis (Spanish version)
Steenburgh, Thomas; Avery, JillCase HBS-519S01Marketingasset acquisition - attracting new customers to the firm, asset maximization - maximizing the value the firm extracts from each customer, and asset retention - retaining existing customers for the long term. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical structure and process for completing a marketing plan. The note is accompanied by a free Excel worksheet which contains sample problems, p...Starting at €8.20
-
HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCase HBS-110052-EAccounting and ControlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Starting at €8.20
-
Hacking Bureaucracy: Reimagining California's Food Stamp Program in the Digital Age, Teaching Plan
Eaves, David; Winig, LauraTeaching Note HBS-KS1216-EInformation TechnologiesTeaching note for case KS1215.Starting at €0.00
-
Cracking the Monolith: California's Child Welfare Services Disrupts Technology Procurement (A)
Datla, Anjani; Eaves, DavidCase HBS-KS1235-EEconomicsIn October 2015, two senior California officials: Marybel Batjer, Secretary for Government Operations, and Michael Wilkening, Undersecretary for the Health and Human Services Agency seized on an idea that had the potential to turn the state's long dysfunctional technology procurement process on its head. After years of planning, California was about to request bids for a new child welfare management system to replace a twenty-year-old technology...Starting at €8.20
-
HubSpot and Motion AI: Chatbot-Enabled CRM, Teaching Note
Avery, Jill; Steenburgh, ThomasTeaching Note HBS-520100-EMarketingTeaching note for case 518067.Starting at €0.00
-
Serious Materials
Steenburgh, Thomas; Kind, LizCase HBS-511111-EMarketingSerious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the rapidly developing green building markets. How should Serious Materials go to market when they launch their highly anticipated Serious Windows and EcoRock product lines? What do th...Starting at €8.20
-
HubSpot: Lower Churn through Greater CHI, Teaching Note
Avery, Jill; Martinez-Jerez, F. Asis; Steenburgh, ThomasTeaching Note HBS-116051-EAccounting and ControlTeaching note for case 110052. HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the midst of pursuing a Series C round of funding. To do so requires them to bring their business metrics into line with VC expectations and peer compan...Starting at €0.00
-
Hacking Bureaucracy: Reimagining California's Food Stamp Program in the Digital Age
Winig, Laura; Eaves, DavidCase HBS-KS1215-EInformation TechnologiesIn 2014, three former Code for America fellows embarked on a one-year skunk works journey to use technology to improve the enrollment process for California's SNAP (food stamp) program, CalFresh, to increase the number of residents receiving benefits in San Francisco. The case describes a user-centered approach to identifying bottlenecks within the CalFresh enrollment process and the low cost, fast solution proposed-and built-by the group. The ca...Starting at €8.20
-
Cracking the Monolith: California's Child Welfare Services Disrupts Technology Procurement (B)
Eaves, David; Datla, AnjaniCase HBS-KS1236-EEconomicsSupplement to case KS1235. In October 2015, two senior California officials: Marybel Batjer, Secretary for Government Operations, and Michael Wilkening, Undersecretary for the Health and Human Services Agency seized on an idea that had the potential to turn the state's long dysfunctional technology procurement process on its head. After years of planning, California was about to request bids for a new child welfare management system to replace a...Starting at €5.74
-
UK Government Digital Service: Moving Beyond a Website
Eaves, David; Goldberg, DanielCase HBS-KS1241-EEconomicsIn 2011, the UK founded a new government agency known as the "Government Digital Service" (or GDS). Facing significant budget challenges, several high profile IT failures, and growing demands to "modernize" government services, the government set a mission for GDS to champion a "digital culture" in government, ideally unleashing a wave of both cost savings and innovations. By 2012, GDS had identified billions of pounds of potential savings, centr...Starting at €8.20