IESE (España)
- Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: pdfPages: 6Language: Spanish - Case
Ipresa (D)
Collection: IESE (España)Ref.: P-819Published: Sep 1, 1992Reviewed: Mar 1, 1994Format: pdfPages: 30Language: Spanish - Case
Gráfica Industrial, S.A.
Collection: IESE (España)Ref.: P-467Published: Jan 1, 1984Reviewed: Jan 1, 1984Format: pdfPages: 1Language: Spanish - Case
Astilleros Andrés Figueroa, S.A. (AFISA) (A)
Collection: IESE (España)Ref.: P-406Published: Jan 1, 1982Reviewed: Jan 1, 1982Format: pdfPages: 1Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: pdfPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: pdfPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: pdfPages:Language: English - Case
Comexi, S.A. (B)
Collection: IESE (España)Ref.: DP-112-EPublished: May 1, 1996Format: pdfPages:Language: English - Teaching Note
Comexi, S.A. (B) - Teaching note
Collection: IESE (España)Ref.: DPT-7-EPublished: May 1, 1996Format: pdfPages:Language: English - Case
Jumberca, S.A. (A)
Collection: IESE (España)Ref.: P-395Published: Jan 1, 1982Reviewed: Nov 1, 1994Format: pdfPages: 1Language: Spanish