IESE (España)
- Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: PDFPages: 25Language: English - Case
PromoFarma 2018
Collection: IESE (España)Ref.: SM-1692-EPublished: Mar 18, 2021Format: PDFPages: 19Language: English - Case
Wal-Mart's Value Creation
Collection: IESE (España)Ref.: F-769-EPublished: Jun 30, 2004Format: PDFPages: 13Language: English - Case
PromoFarma
Collection: IESE (España)Ref.: SM-1692Published: Mar 18, 2021Format: PDFPages: 20Language: Spanish