IESE (España)
- Case
La fusión de Banca Popolare (A)
Collection: IESE (España)Ref.: DPO-312Published: May 8, 2014Format: PDFPages: 16Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
The Fusion of Banca Popolare (A)
Collection: IESE (España)Ref.: DPO-312-EPublished: May 8, 2014Format: PDFPages: 16Language: English - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Sensofar Tech: Leading or Following the Customer
Collection: IESE (España)Ref.: M-1310-EPublished: Nov 8, 2013Format: PDFPages: 27Language: English - Case
Carinsa: innovando con el cliente
Collection: IESE (España)Ref.: M-1311Published: Dec 10, 2013Format: PDFPages: 27Language: Spanish - Case
Sensofar Tech: liderar o seguir al cliente
Collection: IESE (España)Ref.: M-1310Published: Nov 8, 2013Format: PDFPages: 28Language: Spanish - Case
La fusión de Banca Popolare (D)
Collection: IESE (España)Ref.: DPO-405Published: Feb 23, 2017Format: PDFPages: 2Language: Spanish