IESE (España)
- Case
The Challenge of Multichannel Marketing Management
Collection: IESE (España)Ref.: M-1346-EPublished: Sep 6, 2016Format: PDFPages: 7Language: English - Case
El reto de la gestión de marketing multicanal
Collection: IESE (España)Ref.: M-1346Published: Sep 6, 2016Format: PDFPages: 7Language: Spanish - Case
La fusión de Banca Popolare (A)
Collection: IESE (España)Ref.: DPO-312Published: May 8, 2014Format: PDFPages: 16Language: Spanish - Case
Estrategia omnicanal de Media Markt (A)
Collection: IESE (España)Ref.: M-1347Published: Sep 6, 2016Format: PDFPages: 4Language: Spanish - Case
Media Markt's Omnichannel Strategy (A)
Collection: IESE (España)Ref.: M-1347-EPublished: Sep 6, 2016Format: PDFPages: 3Language: English - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Media Markt's Omnichannel Strategy (B)
Collection: IESE (España)Ref.: M-1348-EPublished: Sep 6, 2016Format: PDFPages: 2Language: English - Case
The Fusion of Banca Popolare (A)
Collection: IESE (España)Ref.: DPO-312-EPublished: May 8, 2014Format: PDFPages: 16Language: English - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish