IESE (España)
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Cobra, S.A.
Gallo, Miguel Ángel; García Pont, CarlosCase DG-911Leadership and People Management, StrategyFabricante de compresores herméticos. Con un 80% del mercado local y un 50% de su cifra de ventas en exportación localizada en Brasil. Describe el mercado local y el internacional. Presenta movimientos de adquisiciones entre los clientes objetivo que pueden cambiar la estructura del mercado. Hace un breve historial del camino recorrido para la internacionalización. Presenta un desafío tecnológico, con la entrada a nivel mundial del compresor rota...Starting at €8.20
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Sky Airline: Business Model Transformation and Future Challenges
Tarzijan, Jorge; Koliatic, Matko; Ricart, Joan EnricCase SM-1682-EDecision Analysis, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategySky Airline (Sky or the Company) had a traditional Full Service Carrier (FSC) business model (BM), under which the Company was struggling financially, mainly because it was competing with a more efficient airline: LATAM, the leader in the aviation industry in South America. To differentiate from competition and take advantage of value migration in the industry, Sky transformed its FSC model into a low cost carrier model (LCC). The transformation ...Starting at €8.20