IESE (España)
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Pinocchio SpA.
Gramajo, Eliana; Peñalva, FernandoCase C-725Accounting and ControlPinocchio SpA. describe la situación de una empresa familiar mediana del sector del juguete, situada en Italia, que debe afrontar las tensiones en la tesorería ocasionadas por ventas muy estacionales y un plan de producción constante a lo largo del año. La empresa argumentaba que ciertas partes del proceso de producción requerían personal especializado y no sería fácil contratar a esas personas en el momento necesario. Adicionalmente, durante el ...Starting at €8.20
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Pinocchio SpA.
Gramajo, Eliana; Peñalva, FernandoCase C-725-EAccounting and ControlThe case describes the situation of a medium-sized family-owned toy manufacturer based in Italy. Pinocchio, SpA has to cope with the difficulties arising from having highly seasonal sales and a policy of level production throughout the year. This policy is maintained because the company requires specialized personnel that could not be hired on a casual basis. During the period 1998-2000 the company has invested heavily in plant and equipment to m...Starting at €8.20
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Refreshing the Orbed Private Label
Villanueva, Julian; Nueno, José Luis; Soldado, PilarCase M-1345-EMarketingFor several weeks Daryl had been spending a lot of time preparing a presentation he would make to the company's executive committee. In the presentation, he would have to make a recommendation on the repositioning of Orbed's store-brand soft drinks. The next day, he had to talk his proposal over with Richard Balmori, the director of the store-brand department, and Joe Rod, Orbed's commercial director. A few months earlier, Sandfer, a British supp...Starting at €8.20
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Refrescando la marca propia en Orbed
Villanueva, Julian; Nueno, José Luis; Soldado, PilarCase M-1345MarketingDaryl Board llevaba varias semanas dedicando mucho tiempo a preparar la presentación que realizaría ante el comité de dirección de la compañía. En dicha presentación, debía proponer sus recomendaciones acerca del necesario reposicionamiento del refresco de la marca Orbed. Al día siguiente, discutiría su propuesta con Richard Balmori, director del Departamento de Marcas Propias, y con Joe Rod, director comercial. Unos meses antes, Sandfer, una emp...Starting at €8.20
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GdL (Giocattolo di Legno), SpA
Grandes, Mª Jesús; Peñalva, FernandoCase C-742Accounting and ControlEl caso presenta la situación de una exitosa empresa mediana del sector del juguete. Ilustra la preparación de los estados contables básicos: balance, cuenta de pérdidas y ganancias y cuadro de tesorería. Ayuda a los alumnos a integrar los tres estados contables principales y les indica cómo pueden usarlos para tomar decisiones económicas. Permite ver claramente la relación entre la estrategia y los estados contables. Muestra la importancia de co...Starting at €8.20
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GdL (Giocattolo di Legno), SpA
Grandes, Mª Jesús; Peñalva, FernandoCase C-742-EAccounting and ControlThis case presents the situation of a successful, medium-sized company in the toy industry. It illustrates the preparation of basic financial statements: the balance sheet, P&L statement, and cash flow statement. It helps students integrate the three main financial statements and shows them how they can employ them in making financial decisions. It shows a clear relationship between strategy and financial statements. And, finally, it demonstrates...Starting at €8.20
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Understanding the downfall of Enron
Peñalva, FernandoCase C-720-EAccounting and ControlThis case describes the collapse of Enron, the U.S. energy giant. It explains in a simple and accessible way the causes that led to one of the largest bankruptcies in corporate history. It deals with all the accounting abuses performed by Enron's management, the conflicts of interest of some of its employees, and the role of the Board of Directors and of the external auditor, Arthur Andersen LLP.Starting at €8.20