IESE (España)
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Elliot: A Sniper on the Board of Arconic
Corbatera Jorge, Sergi; Davila, AntonioCase C-787-EAccounting and Control, Corporate GovernanceThe case describes Elliot Management's actions to change the governance structure of Arconic. Elliot Management is one of the largest activist investor funds in the US. Among its businesses, it identifies undervalued companies and unlocks this value, taking a significant position in the equity of the company and through this position forcing changes, often starting at the governance level. Arconic is the Mid and Upstream company that came out of ...Starting at €8.20
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Scripped.com: Creating the Business Model
Rajaraman, Aarthi; Davila, AntonioCase E-146-EEntrepreneurshipThis case study presents the challenges of an Internet start-up as it finds its business model for growth. Scripped.com (later Scripted.com) is a start-up founded by three MBAs, in which screenwriters are able to produce their own work. Over time, the founders learn about the market.Starting at €8.20
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The Challenges of Corporate Innovation
Davila, Antonio; Joost KorverCase E-213-EEntrepreneurship, StrategyThe case describes the challenges of a new manager appointed to run the innovation initiative of a large multinational. The corporate CEO supports the need for innovation and sets up a dedicated department. Gina, the newly appointed manager, faces the decision of how to set up the department. She contemplates several options including consulting to business units, training and running innovation projects. In trying to bring innovation to the corp...Starting at €8.20
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Caesar's Entertainment: apostando por la inteligencia artificial
Villanueva, Julian; González, Jorge; Balmaseda, CarmenCase M-1373Business Ethics and Corporate Social Responsibility, Innovation and Change, Marketing, Service and Operations Management, StrategyA mediados deL 2018, Mark Frissora, CEO y presidente de Caesars Entertainment, presentaba los resultados de la compañía. Esta había salido fortalecida de la grave crisis que sufrió en el 2015. Como uno de los pilares del crecimiento, Frissora había apostado por dotar a su famosa estrategia de marketing basada en los datos de nuevas herramientas de inteligencia artificial (IA) y machine learning (ML). Aún quedaba mucho camino por recorrer, pero lo...Starting at €8.20
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Los retos de la innovación corporativa
Davila, Antonio; Joost KorverCase E-213Entrepreneurship, StrategyEl caso describe los desafíos por los que pasa una directiva a la hora de activar la innovación en una gran multinacional. El CEO respalda su iniciativa y se establece un departamento con este propósito. Así, Gina, como recién nombrada directora de la compañía, debe decidir la configuración del departamento. Contempla varias opciones, como convertirlo en consultora para las unidades de negocio, que se dedique a la formación o que ejecute proyecto...Starting at €8.20