IESE (España)
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Scripped.com: Creating the Business Model
Rajaraman, Aarthi; Davila, AntonioCase E-146-EEntrepreneurshipThis case study presents the challenges of an Internet start-up as it finds its business model for growth. Scripped.com (later Scripted.com) is a start-up founded by three MBAs, in which screenwriters are able to produce their own work. Over time, the founders learn about the market.Starting at €8.20
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Iberostar: Wave of Change: A Family Business Face to Face With a Global Problem
de Ros, María del Mar; San Román, Elena; Prats, Mª JuliaCase E-223-EEntrepreneurshipDuring the World Travel Market (WTM), held on November 5 and 6 in London, the Wave of Change movement, promoted by Iberostar Group, received the highest award at the International Travel & Tourism Awards in the category, "Outstanding contribution to the travel & tourism industry" It also garnered the prestigious WTM World Responsible Tourism Award, for which it won the prize for "Best for reducing plastic waste" However, the company had not propo...Starting at €8.20
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Iberostar: ola de cambio: Una empresa familiar, que se enfrenta a un problema global, cara a cara
de Ros, María del Mar; San Román, Elena; Prats, Mª JuliaCase E-223EntrepreneurshipEn la World Travel Market (WTM), que se celebró los días 5 y 6 de noviembre del 2019 en Londres, el movimiento Ola de Cambio (Wave of Change [WOC]), impulsado por el Grupo Iberostar, recibió el máximo galardón de los International Travel & Tourism Awards en la categoría "outstanding contribution to the travel & tourism industry", así como en el prestigioso WTM World Responsible Tourism Award, donde le fue otorgado el premio por "best for reducing...Starting at €8.20