IESE (España)
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Navigating the Realities of Emerging Markets
Kleinhempel, MatthiasArticle ART-2791-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementAll corporate compliance programs share a common feature: to ensure that the company obeys the law and that all organizational members behave ethically. However, multinational companies operating in a country like Mexico, for example, face issues very different from those of Germany -- a reality that many codes of conduct fail to recognize. The author's research on compliance programs in the emerging economies of Latin America reveals the special...Starting at €8.20
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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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Un buen diagnóstico, el mejor remedio
Hanssens, DominiqueArticle ART-1791MarketingEn períodos de caída del consumo como el actual, los directivos ansían acelerar los "planes de reflotamiento" de las marcas. Pero antes de recetar un remedio milagroso, conviene acertar en el diagnóstico. De lo contrario, se corre el riesgo de administrar placebos. Partiendo de investigaciones sobre la industria alimentaria de Estados Unidos, el autor propone ampliar el marketing mix más allá de las típicas medidas a que recurren los directivos, ...Starting at €8.20
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Guidant Corporation (B): "¡No sufras un ataque al corazón!": decisiones difíciles en una empresa líder en la fabricación de marcapasos
Vaccaro, AntoninoCase BE-170Business Ethics and Corporate Social Responsibility, Innovation and ChangeStarting at €5.74
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Olivia Baker recibe un e-mail
Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, NuriaCase DPO-251Entrepreneurship, Leadership and People ManagementOlivia sigue con sus planes de expansión, pero sin tener demasiado en cuenta a uno de los miembros de su equipo, George Foster, que fue el que la ayudó en sus inicios. Olivia ha personalizado demasiado su empresa, de forma que no delega y concentra en ella todo el poder, con las debidas consecuencias y sin dar protagonismo al resto del equipo.Starting at €8.20
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Deepwater Horizon: Spilling oil, money and trust
Vaccaro, Antonino; Machado, AnaCase BE-174-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, StrategyOn April 20, 2010, Deepwater Horizon¿a floating, semi-submersible, dynamically-positioned drilling unit¿exploded after a massive natural gas gusher from a natural reservoir located more than 13,000 feet under the sea floor. The explosion killed 11 people working on the platform and injured 17 others. After the explosion, an estimated 4.9 million barrels of oil spilled into the Gulf of Mexico over a period of 87 days, causing unprecedented damage ...Starting at €8.20
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A New Model for the Pharmaceutical Industry: The Institute of OneWorld Health
Schoen, Oliver; Mair, JohannaCase DG-1480-EEntrepreneurship, Innovation and ChangeThis case introduces the Institute of OneWorld Health, a company dedicated to producing drugs for neglected diseases and the first non-profit pharmaceutical company in the world. Founded in 2000 by Dr. Victoria Hale, IOWH took expired and donated patent compounds and developed them through all the stages of clinical testing and approval into drugs to fight the world's most destructive diseases, usually occurring in Third World countries where per...Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Who Wants to Be a Millionaire Bill Ackman's Big Short of Herbalife
Vandebroek, Tom; Ferraro, Fabrizio; Simon, JanCase SM-1611-EBusiness Ethics and Corporate Social Responsibility, Finance, StrategyThis case describes how hedge fund activist Bill Ackman took a $1 billion short position on the shares of the nutrition company Herbalife. Ackman is convinced that Herbalife's business model is essentially a pyramid scheme, rendering it unsustainable as well as illegal. The case describes his arguments and the evidence he builds on. Other hedge fund titans soon took the opposite position on Herbalife, possibly because they fundamentally disagree ...Starting at €8.20
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Deepwater Horizon: Vertido de crudo, dinero y confianza
Vaccaro, Antonino; Machado, AnaCase BE-174Business Ethics and Corporate Social Responsibility, Decision Analysis, StrategyStarting at €8.20