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Trōv: A New Business Strategy
Robert C. Pozen; Walter PeppelmanCase IVEY-9B20M148-EEntrepreneurship, StrategyBy the end of 2019, Trōv, Inc. (Trōv) had ceased to sell its flagship direct-to-consumer single-item coverage insurance product. Going forward, Trōv would no longer compete as an insurance company, but would instead focus on expanding its technology in orStarting at €8.20