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Weddington Way
Ellis, J; Randolph, JCase SGSB-E455-EEntrepreneurshipThe case profiles the protagonist, Ilana Stern, founder of Weddington Way—a wedding-related e-commerce site—during the company’s early formation stage. The case begins with an introduction of Stern’s professional background and a portrayal of Stern’s summer between her first and second years at business school, during which the idea and vision for Weddington Way took shape. The case then follows Stern as she digs deeper into the viability of th...Starting at €8.20
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Identifying Venture Opportunities
Rohan, Dennis; Hornblower, JocelynCase SGSB-E323-EEntrepreneurshipThis note explores the idea identification stage of becoming an entrepreneur. It covers common sources of inspiration for ideas, such as career, education, hobbies and interests. It discusses the importance of team creation, execution and passion. It emphasizes 4 different categories of trends that create opportunities for new businesses to emerge, illustrated with examples. Finally, the note covers testing the basic viability of an idea, inc...Starting at €8.20
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Lynn Garcia
Ellis, JCase SGSB-E540-EEntrepreneurshipThe fictitious Lynn Garcia case examines several managerial challenges faced by first-time CEO Lynn Garcia. After graduating from Stanford’s GSB, Garcia founded eChange, a self-service coin-counting company that enabled users to convert coins into other forms of currency. As Garcia grew the company, she encountered a variety of difficult situations. Each of the five vignettes highlighted in the case can be solved through a variety of approache...Starting at €8.20