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Afresh Technologies: Building Blue Ocean Opportunity in the Fresh Food Supply Chain
Foster, George; Melvin, SheilaCase SGSB-E772-EEntrepreneurshipWhen Afresh CEO and cofounder Matt Schwartz enrolled at the Stanford University Graduate School of Business (GSB) in 2015, he had a singular obsession—healthy food, to benefit both individuals and the planet—and an ironclad determination: to found a business by the time he graduated. His classmate and cofounder, Afresh President Nathan Fenner, had a credo—work with really cool technology, preferably in underleveraged areas—and an orientation: ch...Starting at €8.20
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Privateer Holdings: Navigating a Rocketing, But Comples, Cannabis Marketplace
Foster, George; Melvin, SheilaCase SGSB-E-646-EEntrepreneurshipPrivateer Holdings was a Seattle-based private equity firm that was “shaping the future of the legal cannabis industry.” In late 2017, Privateer held an expanding portfolio of global brands intended to “lead, legitimize, and define the future of cannabis” and was preparing to announce the closure of a Series C round that had raised more than $100 million. It was an opportune moment for its founding triumvirate to contemplate the future direct...Starting at €8.20
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Weddington Way
Ellis, J; Randolph, JCase SGSB-E455-EEntrepreneurshipThe case profiles the protagonist, Ilana Stern, founder of Weddington Way—a wedding-related e-commerce site—during the company’s early formation stage. The case begins with an introduction of Stern’s professional background and a portrayal of Stern’s summer between her first and second years at business school, during which the idea and vision for Weddington Way took shape. The case then follows Stern as she digs deeper into the viability of th...Starting at €8.20
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Plenty: Transforming Food for the Future of Our Planet
Foster, George; Melvin, SheilaCase SGSB-E698-EEntrepreneurshipMatt Barnard, CEO of the indoor vertical farming company Plenty, analyzed the agricultural supply chain in the United States and determined it had a four-pronged problem that people would pay to have solved: flavor, waste, environmental footprint, and nutrition. So, in 2014, Barnard and his cofounders incorporated the business that is now Plenty: a technology company that aimed to reshape the inefficient, but entrenched, agriculture sector and b...Starting at €8.20
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Thrive : Alternative Growth Options in Ag-Tech Entrepreneurship
Foster, George; Melvin, SheilaCase SGSB-E713-EEntrepreneurshipTHRIVE’s mission was to accelerate, invest in, and work with entrepreneurs, investors, and Fortune 500 corporations to advance the future of food and agriculture through innovation. Comprised of top agriculture, food and technology corporations, universities, and investors, THRIVE had built a community of more than 2500 startups from 90 countries. With John Hartnett as CEO and Helen Hartnett as COO, THRIVE ran an accelerator, a fund, and, in par...Starting at €8.20
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Lynn Garcia
Ellis, JCase SGSB-E540-EEntrepreneurshipThe fictitious Lynn Garcia case examines several managerial challenges faced by first-time CEO Lynn Garcia. After graduating from Stanford’s GSB, Garcia founded eChange, a self-service coin-counting company that enabled users to convert coins into other forms of currency. As Garcia grew the company, she encountered a variety of difficult situations. Each of the five vignettes highlighted in the case can be solved through a variety of approache...Starting at €8.20