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Weddington Way
Ellis, J; Randolph, JCase SGSB-E455-EEntrepreneurshipThe case profiles the protagonist, Ilana Stern, founder of Weddington Way—a wedding-related e-commerce site—during the company’s early formation stage. The case begins with an introduction of Stern’s professional background and a portrayal of Stern’s summer between her first and second years at business school, during which the idea and vision for Weddington Way took shape. The case then follows Stern as she digs deeper into the viability of th...Starting at €8.20
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Lynn Garcia
Ellis, JCase SGSB-E540-EEntrepreneurshipThe fictitious Lynn Garcia case examines several managerial challenges faced by first-time CEO Lynn Garcia. After graduating from Stanford’s GSB, Garcia founded eChange, a self-service coin-counting company that enabled users to convert coins into other forms of currency. As Garcia grew the company, she encountered a variety of difficult situations. Each of the five vignettes highlighted in the case can be solved through a variety of approache...Starting at €8.20
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Primateria AB: Scaling Up and Protecting IP
Torsten Doering; Olle WanstrandCase IVEY-W24938-EEntrepreneurship, Service and Operations ManagementSwedish technology start-up Primateria AB (Primateria) was founded in November of 2004 with the main idea to provide science-backed consulting services for cutting-tool producers and end-users. What had started as a consulting service without the need for assets turned quickly into a production-driven service to support the cutting tool supply chain. The company had managed to consistently grow without external capital, had automated processes, o...Starting at €8.20