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On the Bubble: Startup Bootstrapping
Bussgang, Jeffrey J.; Quinn, Tom; Lobb, AnnelenaCase HBS-822033-EEntrepreneurshipBubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas's engineering background, as he experienced a high demand for coding expertise in the startup community, but a low supply of coders. It then outlines his founding, with cofounder Emmanuel Straschnov, of Bubble in 2012, and their subseq...Starting at €8.20