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Intrapreneurship within FLG, Inc. (Spanish version)
Garvin, David A.; Gordon, RachelCase HBS-918S11EntrepreneurshipThis case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as Malenti Strings, repositioned the guitar strings as high-performance products, and transformed Malenti into a fast-growing, profitable business. The case traces Fletcher's key steps in...Starting at €8.20
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N12 Technologies: Building an Organization and Building a Business, Teaching Note
Garvin, David A.Teaching Note HBS-316187-EEntrepreneurshipTeaching note for case 316002.Starting at €0.00
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Malenti Strings: Intrapreneurship within FLG, Inc., Teaching Note
Garvin, David A.; Gordon, RachelTeaching Note HBS-917514-EEntrepreneurshipTeaching note for case 917513.Starting at €0.00