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Christian Dior: A New Look for Haute Couture, Teaching Plan
Jones, Geoffrey G.; Hisano, AiTeaching Note HBS-317072-EEntrepreneurshipTeaching plan for case 809159.Starting at €0.00
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TATCHA: Marketing the Beauty Secrets of Japanese Geisha
Jones, Geoffrey G.; Tong, VeronicaCase HBS-313149-EEntrepreneurshipCase considers the creation and early growth of California-based TATCHA, a Japanese-themed luxury beauty brand. It explores how Vicky Tsai developed the concept, assembled financial and management resources,and launched the first product of Japanese blotting paper in 2009 using a grassroots marketing campaign. Identifying a 200-year old book employed by Japanese geisha, Tsai started to diversify her product line into skin and other cosmetic produ...Starting at €8.20
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Christian Dior: A New Look for Haute Couture
Jones, Geoffrey G.; Pouillard, VeroniqueCase HBS-809159-EEntrepreneurshipThe case describes the foundation of Christian Dior, the leading Parisian fashion house, in 1946 and its subsequent globalization strategy. After explaining the historical origins of France's pre-eminence in upscale fashion, the case explores the challenges to this position from New York after World War 2, and the importance of Christian Dior's New Look in restoring French fashion to world leadership. The case examines, in particular, Dior's inno...Starting at €8.20