Default Category
-
Jamie Dimon and Bank One (A) (Spanish Version)
Marshall, Paul W.; Thedinga, ToddCase HBS-810S21EntrepreneurshipEl 27 de marzo de 2000, Jamie Dimon fue contratado como CEO de dar la vuelta banco uno. Se describen los problemas que enfrenta, mientras se prepara para presentar un plan de acción a la junta.Starting at €8.20
-
Shelby Division 2012
Christopher Williams; Ken MarkCase IVEY-9B14M126-EEntrepreneurship, StrategyThe vice-president and general manager for Michigan Plastic Inc.’s Shelby Division (Shelby) is faced with various options. Shelby specializes in thermoforming plastic gasoline tanks for global automotive companies such as General Motors, Ford and Toyota. The vice-president is looking at ways to restart growth at Shelby, a division that has been the subject of a turnaround effort from 2007 to 2010. In fact, the vice-president has committed to his ...Starting at €8.20
-
Relax (Boston): Innovating and Growing an Entrepreneurial Business, Teaching Note
Marshall, Paul W.; Carlson, CaroleTeaching Note HBS-918524-EEntrepreneurshipTeaching note for case 918523.Starting at €0.00
-
Ergonomica Consulting and Solltram Hotels: An Ethical Dilemma
Christopher WilliamsCase IVEY-9B17M153-EEntrepreneurship, StrategyA senior manager at Ergonomica Consulting was under pressure to demonstrate to her client Solltram Hotels that the hotel's investment in LED lighting would provide a payback. Winning the client's buy-in would lead to an extension of the contract with the client, development of a new specialist practice area within Ergonomica Consulting, improvement of the manager’s chances of promotion, and the cementing of her reputation. However, at a critical ...Starting at €8.20
-
Chrysler Fiat 2009
Harreld, J. Bruce; Marshall, Paul W.; Lane, DavidCase HBS-811030-EEntrepreneurshipIn spring 2009, Chrysler entered a prepackaged bankruptcy and exited 40 days later in a deal with Fiat, the U.S. Treasury, and the UAW that kept the automaker alive. Looking forward, what was necessary for Chrysler to move beyond the life support it had received? What was possible? Looking back, how should the company's restructuring be assessed?Starting at €8.20
-
Keurig and Green Mountain Coffee Roasters
Marshall, Paul W.; Eisenmann, Thomas R.; Ghosh, Shikhar; Barley, LaurenCase HBS-812101-EEntrepreneurshipProvides background information for a negotiations exercise in which students will represent either Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, or Green Mountain Coffee Roasters (GMCR), a fast-growing premium coffee roaster interested in licensing Keurig's technology. The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and whether GMCR secures ...Starting at €8.20
-
Relax (Boston): Innovating and Growing an Entrepreneurial Business
Marshall, Paul W.; Carlson, CaroleCase HBS-918523-EEntrepreneurshipThe Relax case traces the history of a massage services company from its founding in 2007 to mid-2017, when it is considering the best strategy for growth and an acquisition. The company's owner and top managers wonder how the firm should reorganize to cope with the challenges posed by the company's transformation from a small, independent operation to a professionally managed enterprise. This case illustrates the challenges of preparing for rap...Starting at €8.20