Ivey Business School (Canada)
-
Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCase IVEY-9B20A073-EEntrepreneurship, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theStarting at €8.20
-
Yangarra Resources Limited
Peter C. Bell; Grant Evaskevich; Dean Leesui; Caterina von Maydell; Sachin GuptaCase IVEY-9B11E003-ECorporate Governance, EntrepreneurshipYangarra Resources Limited, a Calgary-based junior oil and gas company, had several properties throughout Alberta comprising both solely controlled and joint ventures. The president and chief executive officer (CEO) was involved in the construction of a well on the Ferrier property — a joint venture between three companies, each holding roughly one-third of the stake. As part of the joint venture, Yangarra had signed an agreement that committed Y...Starting at €8.20
-
Terra Bite Lounge: Pay What You Want Café
June Cotte; Remi TrudelCase IVEY-9B09A013-EEntrepreneurship, MarketingIn April 2009, the founder and owner of Terra Bite Lounge was considering opening another location. The Terra Bite Lounge was a Kirkland, Washington café with no prices and voluntary payment. The owner believed that Terra Bite was a demonstration of a high level of honesty and trust, between himself and the customer. There were several considerations to evaluate in deciding to open a new location. Where should the new location be? The current loc...Starting at €8.20