Ivey Business School (Canada)
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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCase IVEY-9B20A073-EEntrepreneurship, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theStarting at €8.20
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Square, Inc.: Financing a Unicorn
Mark SimonsonCase IVEY-9B17N021-EEntrepreneurship, FinanceIn 2014, mobile payment company Square, Inc., based in San Francisco, California, was one of an increasing number of venture capital financed firms with valuations above US$1 billion, which had become known as unicorns. By September 2014, the company had raised $371 million over five rounds of venture capital financing. Since the first funding round had been almost five years previous, it was possible that venture funding investors would be pushi...Starting at €8.20
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Terra Bite Lounge: Pay What You Want Café
June Cotte; Remi TrudelCase IVEY-9B09A013-EEntrepreneurship, MarketingIn April 2009, the founder and owner of Terra Bite Lounge was considering opening another location. The Terra Bite Lounge was a Kirkland, Washington café with no prices and voluntary payment. The owner believed that Terra Bite was a demonstration of a high level of honesty and trust, between himself and the customer. There were several considerations to evaluate in deciding to open a new location. Where should the new location be? The current loc...Starting at €8.20
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The WeWork SPAC
Mark SimonsonCase IVEY-W25102-EEntrepreneurship, FinanceWeWork, a fast-growing but unprofitable real estate firm headquartered in New York, which leased shared office space around the world, announced in September 2019 that it was cancelling its plans for an initial public offering (IPO). In late 2020, as theStarting at €8.20
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The We Company: How Do You Like We Now
Mark SimonsonCase IVEY-9B20N015-EEntrepreneurship, FinanceIn August 2019, WeWork filed for an initial public offering; investors in its 14 venture capital rounds were anxious for an exit. Softbank had invested US$6 billion in WeWork, including US$2 billion in the Series H round that valued the firm at US$47 billStarting at €8.20