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Clarke: Transformation for Environmental Sustainability
Chris Laszlo; Katey McCabe; Eric Ahearn; Indrajeet GhatgeCase IVEY-9B12C012-EEntrepreneurship, Leadership and People Management, StrategyClarke, a mosquito abatement company seen as having a core business that is environmentally harmful by its very nature — selling pesticides — faces unique challenges in its transformation into a sustainable enterprise. Should it shift its focus entirely towards offering “green” pesticides and risk losing some of its customers, or should it keep offering its less expensive, more toxic products? This case shows how even when innovation leads to new...Starting at €8.20
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Viridity Energy: The Challenge and Opportunity of Promoting Clean Energy Solutions
Chris Laszlo; Anshuman Chandrachud; Indrajeet GhatgeCase IVEY-9B12M035-EEntrepreneurship, Leadership and People Management, Marketing, StrategySmart grid companies such as Viridity Energy are finding profitable opportunities to help their customers cut energy bills and simultaneously get credit for greater environmental responsibility. But will consuming fewer dirty watts from fuel sources such as coal and natural gas be a sufficient objective for customers in the future? What will rising societal expectations, tougher environment regulations, and new distributed clean energy technologi...Starting at €8.20
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Tennant Company: Can “Chemical-free” Be a Pathway to Competitive Advantage
Chris Laszlo; Eric Ahearn; Indrajeet Ghatge; Garima SharmaCase IVEY-9B12M020-EEntrepreneurship, Leadership and People Management, Marketing, StrategyCompanies in every industry are attempting to reduce their use of chemicals, particularly synthetic organic compounds, where there is a perception of harm to human health or the environment. The industrial and commercial floor-cleaning equipment industry is no different, with many equipment manufacturers seeking to reduce their use of harsh cleaning chemicals such as petroleum solvents. But with every competitor pursuing similar greening efforts ...Starting at €8.20