IESE (España)
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Freixenet, S.A.
Martínez, Jon; Segarra, José AntonioCase M-757MarketingLa dirección general de Freixenet, S.A., el mayor productor y exportador de cava del mundo, se plantea la decisión de compra de la marca Henri Abele -una de las cinco marcas más antiguas de Francia- como consolidación a su estrategia de penetración internacional.Starting at €8.20
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Understanding the downfall of Enron
Peñalva, FernandoCase C-720-EAccounting and ControlThis case describes the collapse of Enron, the U.S. energy giant. It explains in a simple and accessible way the causes that led to one of the largest bankruptcies in corporate history. It deals with all the accounting abuses performed by Enron's management, the conflicts of interest of some of its employees, and the role of the Board of Directors and of the external auditor, Arthur Andersen LLP.Starting at €8.20