Stanford Graduate School of Business (USA)
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Star Digital: Assessing the Effectiveness of Display Advertising
Narayanan S; Yildiz TCase SGSB-M347-EMarketingStar Digital, a multichannel video service provider with over US$100 million in annual advertising spends, was gradually increasing its online advertising spend. The company was extremely active in managing its substantial advertising budget, using return on investment information to make spending decisions. Even though the internet provided a promising platform to measure ad effectiveness, doing so for display ads was proving difficult. The t...Starting at €8.20
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All Hands: A Tale of Two Term Sheets
Siegel; Robert; Beyer, Amy; Morales; AlessiaCase SGSB-E822-EEntrepreneurshipIn this case study, students will explore some of the differences and considerations that may emerge when entrepreneurs evaluate and choose between multiple financing offers from venture capital investors. The case follows the two founders of a fictional company, All Hands, as they raise a Series A financing round. The founders have received term sheets from two venture capital firms that differ not only in the valuation of the firm’s equity but ...Starting at €8.20