HBSP (USA)
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A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products, Teaching Note
Collins, Elizabeth; Greiner, Larry E.Teaching Note HBS-2180-ELeadership and People ManagementTeaching Note for 2177Starting at €0.00
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Artea (D): Discrimination through Algorithmic Bias in Targeting
Ascarza, Eva; Israeli, AyeletCase HBS-521043-EMarketingThis collection of exercises aims to teach students about 1) Targeting Policies; and 2) Algorithmic bias in marketing-implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B), (C), (D) Introduce algorithmic bias. The exercises are designed such that the issues of algorithmic bias and discrimination would emerge inductively, "surprising" the students in the act of recommending a strategy that,...Starting at €5.74
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Amazon Shopper Panel: Paying Customers for Their Data
Ascarza, Eva; Israeli, AyeletCase HBS-521058-EMarketingThis case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers' privacy in the digital age, the value of customers' own data, and the change in regulations aimed to protect consumers that move companies from using third party data to first party data. In addition, the case offers an opportunity to di...Starting at €8.20
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Driving in the Fast Lane at Landon Care Products (Spanish version)
Collins, Elizabeth; Greiner, Larry E.Case HBS-208S30StrategyTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Alex Sander is a new product manager whose drive and talents are attractive to management, but whose intolerant style has alienated employees. This tension is presented against the backdrop of a 360 performance review process. Sander ...Starting at €8.20
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A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products
Collins, Elizabeth; Greiner, Larry E.Case HBS-2177-EKnowledge and CommunicationTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Alex Sander is a new product manager whosStarting at €8.20
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Artea: Designing Targeting Strategies
Ascarza, Eva; Israeli, AyeletCase HBS-521021-EMarketingThis collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing-implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmStarting at €8.20
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Artea (B): Including Customer-level Demographic Data
Ascarza, Eva; Israeli, AyeletCase HBS-521022-EMarketingThis collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing-implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmStarting at €5.74
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Artea (C): Potential Discrimination through Algorithmic Targeting
Ascarza, Eva; Israeli, AyeletCase HBS-521037-EMarketingThis collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing-implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmStarting at €5.74