Ivey Business School (Canada)
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Ford Motor Company: New Shades of Green Through Soy Foam
Garima Sharma; Chris Laszlo; Indrajeet GhatgeCase IVEY-9B13M109-ELeadership and People Management, StrategyFord Motor Co. develops and commercializes a green technology that replaces a traditional and scarce resource with an abundant bio-material. The pilot project becomes hugely successful, and, within the company, the idea of expanding the use of bio-material gains considerable momentum, but implementation and customer acceptance prove to be a challenge. Two members from the company’s research and engineering division work together to overcome these...Starting at €8.20
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Tennant Company: Can “Chemical-free” Be a Pathway to Competitive Advantage
Chris Laszlo; Eric Ahearn; Indrajeet Ghatge; Garima SharmaCase IVEY-9B12M020-EEntrepreneurship, Leadership and People Management, Marketing, StrategyCompanies in every industry are attempting to reduce their use of chemicals, particularly synthetic organic compounds, where there is a perception of harm to human health or the environment. The industrial and commercial floor-cleaning equipment industry is no different, with many equipment manufacturers seeking to reduce their use of harsh cleaning chemicals such as petroleum solvents. But with every competitor pursuing similar greening efforts ...Starting at €8.20
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StateU: Personal Pronouns Versus Information Systems
Marta Stelmaszak; Erica WagnerCase IVEY-W34174-EInformation Technologies, StrategyIn January 2022, Stephanie Owens, the administrative leader at StateU, an LGBTQ+-welcoming university in the United States, participated in a kick-off meeting for the pronoun project as the project lead. The goal of the project was to develop a centralized system for collecting and disseminating the personal pronouns of StateU’s students, staff, and faculty. The university embarked on the pronoun project to foster a community that recognized and ...Starting at €8.20