HBSP (USA)
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Wal-Mart's Response to Hurricane Katrina: Striving for a Public-Private Partnership
Rosegrant, Susan; Leonard, DutchCase HBS-HKS150-EEconomicsAs Hurricane Katrina roared towards the Louisiana and Mississippi coasts on August 28, 2005, the public sector-ranging from local law enforcement to the Federal Emergency Management Agency-feverishly prepared for what was expected to be a devastating hit. At the same time, the private sector was undergoing its own exhaustive preparations. At its Bentonville, Arkansas, headquarters, giant retailer Wal-Mart had already launched a comprehensive emer...Starting at €8.20
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Entrepreneurial Sales and Marketing Vignettes
Roberge, Mark N.; Cespedes, Frank V.Case HBS-817010-EEntrepreneurshipWhich sales candidate is a startup's ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Early stage founders, sales leaders, and marketing executives often face one, and sometimes all, of the above scenarios as they grow their ventures. This case presents three short vignettes, with three fictitious organizations, to facilitate a discussion around these imp...Starting at €8.20
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"Miracle on the Hudson" (A): Landing U.S. Airways Flight 1549
Weeks, Jennifer; Howitt, Arnold; Leonard, DutchCase HBS-HKS713-ELeadership and People ManagementOn January 15, 2009, shortly after takeoff from LaGuardia Airport, US Airways Flight 1549 struck a flock of Canada geese. The geese were then sucked into the plane's twin engines, causing total engine failure and the loss of power. Case A of this three-part series recounts how over the following four minutes, Flight 1549's Captain Chesley "Sully" Sullenberger and First Officer Jeffrey Skiles grappled with a variety of extreme challenges. Not only...Starting at €8.20
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The Deepwater Horizon Oil Spill: The Politics of Crisis Response (B)
Giles, David; Howitt, Arnold; Leonard, DutchCase HBS-HKS740-EEconomicsFollowing the sinking of the Deepwater Horizon drilling rig in late April 2010, the Obama administration organized a massive response operation to contain the enormous amount of oil spreading across the Gulf of Mexico. Attracting intense public attention and, eventually, widespread criticism, the response adhered to the Oil Pollution Act of 1990, a federal law that the crisis would soon reveal was not well understood - or even accepted - by all r...Starting at €5.74
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Drift: The First Sales Hire
Roberge, Mark N.Case HBS-820103-EEntrepreneurshipDavid Cancel and Elias Torres, the co-founders of Drift, scaled their business to thousands of users and hundreds of thousands in revenue. However, they were falling short of the annual revenue target they communicated to the board of directors. Having scaled the business to date with a team of largely product and engineering resources, they contemplated bringing on their first sales hire. Within one week of announcing the plan for the hire, thre...Starting at €8.20
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eSig: Growth Analysis
Roberge, Mark N.; Eisenmann, Thomas R.Case HBS-817009-EEntrepreneurshipthe name and functionality of the actual freemium application upon which the case is based have been disguised.Starting at €8.20
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"Miracle on the Hudson" (B): Rescuing Passengers and Raising the Plane
Weeks, Jennifer; Howitt, Arnold; Leonard, DutchCase HBS-HKS714-ELeadership and People ManagementSupplement for case HKS713Starting at €5.74
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"Miracle on the Hudson" (C): Epilogue
Weeks, Jennifer; Howitt, Arnold; Leonard, DutchCase HBS-HKS715-ELeadership and People ManagementSupplement for case HKS713Starting at €5.74
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The Deepwater Horizon Oil Spill: The Politics of Crisis Response (A)
Giles, David; Howitt, Arnold; Leonard, DutchCase HBS-HKS739-EEconomicsFollowing the sinking of the Deepwater Horizon drilling rig in late April 2010, the Obama administration organized a massive response operation to contain the enormous amount of oil spreading across the Gulf of Mexico. Attracting intense public attention and, eventually, widespread criticism, the response adhered to the Oil Pollution Act of 1990, a federal law that the crisis would soon reveal was not well understood - or even accepted - by all r...Starting at €8.20