Ivey Business School (Canada)
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Advantage Food & Beverage Vending
Michael A. Levin; Bruce C. BaileyCase IVEY-9B12A017-EMarketingAdvantage Food & Beverage Vending is a decision-based case that highlights four options for the owner and president of the Advantage Food & Beverage (AF&B) snack vending operation. He had been running his business for 16 years and possessed a great deal of knowledge about his company and the vending industry. His dilemma was whether or not to invest in his existing operation and, if so, how to determine the best use of his resources. The vending ...Starting at €8.20
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Advantage Food & Beverage Sales Representative
Michael A. Levin; Bruce C. BaileyCase IVEY-9B13A023-EMarketingAdvantage Food & Beverage (AF&B), a sales and service vending machine company, has added an Avanti kiosk division and hired a sales representative to devote all their time to selling the kiosk service to businesses within a specific geographic market. In the first year of the kiosk operation, AF&B hired and fired three sales representatives while acquiring seven Avanti customers. A management review uncovered issues with the selling process and t...Starting at €8.20
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PGA Golf: Is Sunday Made for TV
Chris A. HigginsCase IVEY-9B12E008-ECorporate GovernanceIn 2011, two avid golfers were having a debate over whether scores were lower on Sundays. One of the golfers believed that courses were made easier on Sunday for viewers who wanted to see low scores. The other golfer countered that all the pressure on the golfers on Sunday would surely raise their scores and, in fact, the television coverage would make things worse.Using a dataset from the 2011 season, various questions about golfers and golf tou...Starting at €8.20
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Viadrome
Chris A. Higgins; David WiskelCase IVEY-9B07E015-ECorporate GovernanceThis case looks at an in-house experiment conducted by a plant manager to determine whether his quality control machines are functioning properly. The case can be used to help students understand the concept of variation and sources of variation. It is also useful for illustrating the effective use of descriptive statistics, single sample tests, paired tests and their non-parametric equivalents.Starting at €8.20