Ivey Business School (Canada)
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Sarah James in Mexico: Often Wrong but Never in Doubt
William A. AndrewsCase IVEY-9B09C006-ELeadership and People Management, StrategyA college student, Sarah James, attends a Mexican university (INI) for the summer to develop her language and cross-cultural capabilities. At the end of a successful semester, she e-mails the director of international recruitment for the Mexican UniversitStarting at €8.20
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Synergy Pharmaceuticals Scales Up: License or Go It Alone
William A. AndrewsCase IVEY-9B19M026-EEntrepreneurship, StrategyAfter more than a decade of development, US-based Synergy Pharmaceuticals Inc. (Synergy) received marketing approval from the US Federal Drug Administration (FDA) for its first drug, Trulance, which targeted a large market that had only two other approved competitors. Synergy now needed to scale up from a research-and-development shop to a sales-and-marketing powerhouse. The company had not partnered with a larger pharmaceutical company during th...Starting at €8.20
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Residential Child-Services Facility (A): A CEO’S Effort to Preserve Morale
William A. AndrewsCase IVEY-9B18C026-ELeadership and People ManagementIn 2013, the new chief executive officer (CEO) of the Christian Children’s Home of Florida (CCHF), a well-established, faith-based residential care facility for neglected and abused children, was in the process of seeking a deep understanding of the issues affecting company morale. The CEO had just received the field notes of an extensive qualitative research study of CCHF completed by a Master of Business Administration consulting team from a lo...Starting at €8.20
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IBM Newco: A High-Stakes Spinoff Amid a Battle of the Tech Titans
Bertrand Guillotin; Theodore L. Hill; Munir Mandviwalla; Julianne SellinCase IVEY-W33970-EInformation Technologies, StrategyTwo months after his January 1, 2021, appointment as chief executive officer (CEO) of NewCo, the code name for the soon-to-be spun off managed infrastructure services portion of Strategy Machines Corporation (IBM), Martin Schroeter was faced with the daunting prospect of creating a distinct strategy and identity for a huge company in a very short time frame. Announced on October 8, 2020, by IBM’s CEO, Arvind Krishna, NewCo was a high-stakes strat...Starting at €8.20