Ivey Business School (Canada)
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MGM Resorts International: Responsibility versus Profitability
Won-Yong Oh, Jinsuh TarkCase IVEY-W24930-EStrategyMGM Resorts International (MGM), a global hospitality and entertainment company operating in various locations, including Las Vegas, faced a choice between profitability and responsibility. The company needed to attract as many customers to its casinos as possible to increase its profits from gambling. However, MGM had also been advancing an image of an ethical corporation by promoting its responsible gambling program, which was meant to discoura...Starting at €8.20