Ivey Business School (Canada)
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Disney: Delivering More Content in More Ways
Mary Kelly; Madeline KellyCase IVEY-9B19M114-EStrategyIn mid-2017, faced with declining viewership and the loss of the associated advertising and affiliate fees from the pay-TV bundle, The Walt Disney Company needed to consider alternative ways to reach and engage viewers. One option was to move away from buStarting at €8.20