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Making stickK Stick: The Business of Behavioral Economics, Teaching Note
John, Leslie K.; Norton, Michael I.Teaching Note HBS-515088-EMarketingTeaching note for case 514019.Starting at €0.00
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Rick's Dilemma
Segel, Arthur I; Wu, Charles F; Eppler, Ben; Yog, SidCase HBS-215006-EFinanceIn 2014, Rick is serving as a trustee for a large family trust whose principle asset is a plot of prime real estate in the Upper East Side of Manhattan. The land is currently subject to a ground lease which pays $4.6 million annually, with resets every 20 years at 4.5% of the appraised value of the land. The next reset is in 2022, and in the meantime Rick must make a decision on whether it might be better for the trust's beneficiaries to sell the...Starting at €8.20
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Making Room for the Baby Boom: Senior Living, Teaching Note
Wu, Charles F; Eppler, BenTeaching Note HBS-215029-EFinanceTeaching note for case 215003.Starting at €0.00
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The Campbell Home (A)
John, Leslie K.; Preble, MatthewCase HBS-918017-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Starting at €8.20
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The Campbell Home (C)
John, Leslie K.; Preble, MatthewCase HBS-918019-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Starting at €5.74
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Making Room for the Baby Boom: Senior Living
Wu, Charles F; Beyer, JosephCase HBS-215003-EFinanceTom Alperin's National Development has purchased a building site in affluent Wellesley, MA, and is in the process of deciding whether to build apartments, a combination of independent living and assisted living units for seniors, or perhaps even higher acuity facilities. The case describes several issues for the continuum of senior care alternatives for residents and developers. What motivates seniors to leave their homesteads for much smaller sp...Starting at €8.20
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To Buy or What to Buy: Your First Home
Wu, Charles F; Hirsch, Steven; Liem, Beatrice; Ryan, Kevin; Snyder, DerrickCase HBS-215080-EPeter and Kate Rose are a young couple looking to buy their first home in the Boston area. They have narrowed down a target list to three homes, but are also considering whether it makes sense to buy a home in the first place. They must make decisions regarding which home to buy, a price, a broker, a mortgage package, and how to source a down payment. Both quantitative and qualitative factors are considered in their decision making.Starting at €8.20
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Fishbowl: Scaling Up
John, Leslie K.Case HBS-919013-EMarketingFishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl, people get real. Fishbowl prides itself in being a "safe space" that allows users to feel comfortable interacting with candor - whether to ask difficult questions in order to give and...Starting at €8.20
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The Campbell Home (B)
John, Leslie K.; Preble, MatthewCase HBS-918018-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Starting at €5.74
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The Business of Behavioral Economics (Spanish version)
John, Leslie K.; Norris, Michael; Norton, Michael I.Case HBS-516S15MarketingstickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case includes a discussion of how principles of behavioral economics can be used to influence behavior, and how an understanding of behavioral economics can inform managerial decisions about product adoption and diffusion.Starting at €8.20