Default Category
-
United Airlines: Frequent Flyer Program
Won-Yong OhCase IVEY-9B16M037-EStrategyFrom 1980 to 2010, frequent flyer programs (FFPs) had evolved from simple customer reward programs to independent profit-generation business models. The airline industry had seen enormous success with FFPs, which had become businesses of their own. In June 2014, however, United Airlines announced that as of March 1, 2015, it would move from awarding miles based on distance flown to awarding miles for dollars spent per ticket, following in the foo...Starting at €8.20
-
Amazon.com: Evolving Into Offline Retail
Won-Yong OhCase IVEY-9B18M026-EStrategyIn late 2015, Amazon.com, Inc. (Amazon) opened its first brick-and-mortar Amazon Books store in the United States. Amazon had invested heavily in expanding in the United States through new projects, from establishing Amazon Prime Now to setting up Amazon Books and Amazon Go locations. By 2017, a rumour suggested that Amazon might acquire Whole Foods Market Inc., a natural and organic foods supermarket. Could Amazon be as successful in offline ret...Starting at €8.20
-
Sprint: Turnaround in the U.S. Telecom Industry
Won-Yong Oh; Duane MyerCase IVEY-9B16M092-EStrategySprint Corporation, a major U.S. wireless carrier, had been losing customers and suffering financially since its merger with Nextel in 2005. Sprint was also ranked the lowest among major U.S. carriers in terms of network speed and data performance. But a new opportunity emerged when the SoftBank Group acquired Sprint in 2013. The new chief executive officer (CEO), appointed in August 2014, publicly gave himself three to five years to turn around ...Starting at €8.20
-
Merck CEO Ken Frazier Quits President Trump's Advisory Council
Zelleke, Andy; Tilley, BrianCase HBS-318105-EEconomicsIn the first six months of Donald Trump's presidency, Merck CEO Kenneth Frazier appeared alongside Trump at least three times at press events, one of which commemorated the first and only meeting of the president's Manufacturing Job Initiative (better known at the president's "Manufacturing Council"). Then by August 2017, after tragic events surrounding a white supremacist rally in Charlottesville, Virginia, and a press event in which Trump conde...Starting at €8.20
-
Charity or Bribery, Teaching Note
Soltes, Eugene; Tilley, BrianTeaching Note HBS-118112-ETeaching note for case 118052.Starting at €0.00
-
Charity or Bribery (Spanish version)
Soltes, Eugene; Tilley, BrianCase HBS-121S02Business Ethics and Corporate Social ResponsibilityFilip Kowalski, a senior manager at the pharmaceutical company Healthgen, leads sales for the firm's Polish division. While pitching Healthgen's products, he develops a relationship with a director of a regional health fund who also runs a private foundation. After a natural disaster, Healthgen- at the request of the director- donated products to help during the crises. After Healthgen wins an important contract, the media alleges that the donati...Starting at €8.20
-
Las Vegas Construction: Ethical Contracting
Won-Yong Oh; Youngkyun ChangCase IVEY-9B17M047-EStrategyIn December 2015, the head of supply chain management (SCM) at Las Vegas Construction Inc. was tasked with reducing operating costs by 25 per cent in order to deal with the fallout in Nevada’s construction industry from the global economic downturn. The SCM head had engaged the manager in charge of subcontracting to help with cost reductions. The subcontracting manager did find a way to reduce costs, but it turned out to be a questionable way. He...Starting at €8.20
-
Apple: Corporate Governance and Stock Buyback
Won-Yong Oh; Seoyeon ParkCase IVEY-9B14M165-EStrategyAn activist shareholder who invested a significant amount in Apple’s stock proposed a share repurchase program. If this proposal were approved at the annual shareholder’s meeting, Apple would be in a position to buy back a significant number of its shares on the stock market, which would drive up the stock price. However, the executives and board of directors opposed the proposal and recommended that the shareholders vote against it. Apple’s subs...Starting at €8.20
-
Donald Trump Calls Carrier Corporation
Zelleke, Andy; Tilley, BrianCase HBS-318030-EEconomicsThis case examines the influence of political pressure on corporate decision-making. It questions whether fidelity to domestic operations ought to be a corporate social responsibility, and thus it challenges the limits of "social responsibility" as a corporate ideal. Specifically, the case focuses on Donald Trump's effort to encourage U.S. companies' domestic operations, through a study of one company's decision to backtrack on a factory relocati...Starting at €8.20
-
Charity or Bribery
Soltes, Eugene; Tilley, BrianCase HBS-118052-EBusiness Ethics and Corporate Social ResponsibilityFilip Kowalski, a senior manager at the pharmaceutical company Healthgen, leads sales for the firm's Polish division. While pitching Healthgen's products, he develops a relationship with a director of a regional health fund who also runs a private foundatStarting at €8.20