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Apple A
Mary M. Crossan; William T. WatsonCase IVEY-9B12M027-EEntrepreneurship, Leadership and People Management, StrategyThe Apple A and B cases provide two different perspectives on the evolution of the computer and electronics firm Apple and are designed to evoke debate about models of strategy, organization, and leadership. The A case presents the story of Apple from a hindsight rational analytic perspective in which students are able to apply a variety of models about strategy, organization, leadership, and innovation. The B case presents a more nuanced, critic...Starting at €8.20
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Apple B
Mary M. Crossan; William T. WatsonCase IVEY-9B12M028-EEntrepreneurship, Leadership and People Management, StrategyThis case is a supplement to Apple A.Starting at €8.20
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Starbucks (Spanish version)
Mary M. Crossan; Ariff KachraCase IVEY-9A98MS06StrategyStarbucks debe hacer frente a la cuestion de como la compania deberia aprovechar sus competencias en varias oportunidades de crecimiento, incluyendo la introduccion de sus cafes en McDonalds, la expansion de sus operaciones minoristas, y la utilizacion de la marca en otras areas de productos. El caso esta escrito de manera que los estudiantes necesiten identificar donde se encuentran las competencias mas importantes de Starbucks dentro de la cade...Starting at €8.20
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OpenAI y el mercado de los grandes modelos de lenguaje
Samila, Sampsa; Berrone, PascualCase SM-1742Business Ethics and Corporate Social Responsibility, Innovation and Change, StrategyEl caso se centra en Sam Altman, el CEO de OpenAI, y las trascendentales decisiones que debía tomar con respecto al rumbo de la empresa en un mercado, el de los grandes modelos de lenguaje (LLM), que crecía rápidamente. Gracias al éxito del GPT-4, OpenAI se había convertido en un actor prominente del sector, y Altman tenía que elaborar una estrategia integral con la que mantener la posición de la empresa y, al mismo tiempo, sortear los complejos ...Starting at €8.20
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Amazon.com, Inc: la transformación mediante IA
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724Information Technologies, Innovation and Change, Leadership and People Management, StrategyEste caso describe el desarrollo y utilización de la IA en Amazon. Este caso ha sido usado en clase para discutir el amplio abanico de aplicaciones de IA en Amazon, los efectos competitivos de estas aplicaciones, el proceso para desarrollar estas aplicaciones, y el estado actual de la organización de Amazon.Starting at €8.20
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Walmart in 2019
Mary M. Crossan; Ken MarkCase IVEY-9B20M092-EStrategyIn 2019, Walmart Inc. (Walmart) was the largest retailer in the world, with over $500 billion in revenues and thousands of stores in the United States and international markets. It was in the midst of a transformation to compete in the online shopping andStarting at €8.20
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ING DIRECT USA: Facing the Future
Gerard Seijts; P. Fraser Johnson; Mary M. Crossan; V. Joseph Compeau; Ken MarkCase IVEY-9B10M090-EInformation Technologies, StrategyAs of 2010, ING DIRECT USA has had a successful first decade, having grown into one of the largest U.S. banks with $90 billion in assets. It has developed an innovative culture and a unique approach to banking, and has a strong brand name. As a result of a regulatory requirement in the Netherlands, ING Group is required to divest ING DIRECT USA by 2013. The chairman, president, and chief executive officer is reviewing his organization and thinkin...Starting at €8.20
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Apple A (Spanish version)
Mary M. Crossan; William T. WatsonCase IVEY-9B12MS027Entrepreneurship, Leadership and People Management, StrategyThe Apple A and B cases provide two different perspectives on the evolution of the computer and electronics firm Apple and are designed to evoke debate about models of strategy, organization, and leadership. The A case presents the story of Apple from a hindsight rational analytic perspective in which students are able to apply a variety of models about strategy, organization, leadership, and innovation. The B case presents a more nuanced, critic...Starting at €8.20
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Apple B (Spanish version)
Mary M. Crossan; William T. WatsonCase IVEY-9B12MS028Entrepreneurship, Leadership and People Management, StrategyThis case is a supplement to Apple A.Starting at €8.20
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The Promotion Decision
Almandoz, John; Samila, SampsaCase DPO-776-EInformation Technologies, Leadership and People Management, StrategyThis is a choice to fill a director position in a company. What are the benefits of following the recommendation provided by the algorithm that favors one candidate versus following the preference of a manager who knows the other candidate very well and in fact has developed that candidate through coaching? Biases can be discussed and the merits of AI in hiring and promotion decisions.Starting at €8.20