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Suncrest Agribusiness Company: Optimizing Seed Production
Phillip Jones; Timothy Lowe; Saurabh BansalCase IVEY-9B17D009-EService and Operations ManagementSuncrest Agribusiness Company (Suncrest), an agribusiness firm based in the Midwestern United States, was one of the largest seed manufacturers in the world. Seed corn (i.e., the seed that farmers purchased to grow corn in their fields) was the company’s largest business segment in the North American market; yet the seed corn market was subject to both demand and supply uncertainty. Farmers chose whether to grow corn or a different crop based on ...Starting at €8.20