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Tiny Prints (A)
Child, M; Rosenthal, SCase SGSB-E426A-ELeadership and People ManagementThe Tiny Prints case describes the founding of the online stationery company in 2004, through its growth and evolution to 2007. The three cofounders bootstrapped the company from the beginning, primarily so that they could retain control over the decision-making and strategic direction of the company. While that decision allowed the cofounders flexibility and independence, it also led to capital constraints and a “good enough” culture that had ...Starting at €8.20
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KiOR: The Quest for Cellulosic Biofuels
Reichelstein, S; Rosenthal, S; Sahoo, ACase SGSB-E427-EEntrepreneurshipIn 2012, KiOR was in the process of starting biofuels production at its first plant in Columbus, Mississippi. This initial plant was to provide a commercial scale proof-of-concept of KiOR’s production technology, and the company expected to build another set of plants in Natchez, MS using “copy exact” principles. These latter plants would be three times the size of the Columbus plants, and KiOR anticipated a number of improvements in its produc...Starting at €8.20
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KiOR: The Quest for Cellulosic Biofuels - Teaching Note
Reichelstein, S; Rosenthal, S; Sahoo, ATeaching Note SGSB-E427TN-EEntrepreneurshipIn 2012, KiOR was in the process of starting biofuels production at its first plant in Columbus, Mississippi. This initial plant was to provide a commercial scale proof-of-concept of KiOR’s production technology, and the company expected to build another set of plants in Natchez, MS using “copy exact” principles. These latter plants would be three times the size of the Columbus plants, and KiOR anticipated a number of improvements in its produc...Starting at €0.00
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Turnaround to Growth (Spanish version)
Applegate, Lynda M.; Collins, ElizabethCase HBS-810S22Leadership and People ManagementDescribes IBM's decade of transformation. Provides background on the company's history and the factors that led to its near death in the early 1990s and to its remarkable turnaround during Lou Gerstner's reign as CEO. A rewritten version of an earlier case.Starting at €8.20
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The Brink of Bankruptcy (Spanish version)
Applegate, Lynda M.Case HBS-815S01EntrepreneurshipEnables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.Starting at €8.20
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Taco Bell, Inc. (1983-1994) (Spanish Version)
Applegate, Lynda M.; Schlesinger, Leonard A.; Delong, DavidCase HBS-303S37Knowledge and CommunicationDetalla las acciones de John Martin, recién nombrado director general, ya que lleva Taco Bell a través de una década de cambios incrementales y radicales. Al final del caso, las ventas totales del sistema dentro de Taco Bell, una cadena de restaurantes de comida rápida estilo mexicano y una división de PepsiCo, han crecido de $ 700 millones en 1983 a $ 3.9 mil millones en 1994, y la compañía está gestionando más de 10.000 EAT en restaurantes y un...Starting at €8.20
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Search Funds - 2013: Selected Observations
Dodson, D; Kelly, P; Grousbeck, I; Rosenthal, S; Luther, JCase SGSB-E521-EEntrepreneurshipSince 1996, the Center for Entrepreneurial Studies (CES) at the Stanford Graduate School of Business has conducted a series of studies on the performance of search funds. This study, as well as its predecessors, has endeavored to gather data and gain insight into all known search funds. Each of these studies portrays the aggregate characteristics of search funds, presents their principals’ backgrounds, and evaluates the investment returns gener...Starting at €8.20
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The Akamai Technical Academy
Applegate, Lynda M.; Barnett, JamesCase HBS-821021-ELeadership and People ManagementBy January 2020, Akamai Technologies had completed eight Akamai Technical Academy training programs in the U.S., Costa Rica, and Poland. Academy programs trained individuals without a traditional STEM degree for technically oriented jobs at Akamai. With aims to improve diversity across the technology sector, leadership considers expanding the ATA's reach.Starting at €8.20
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Holden Forests & Gardens: Leading in Turbulent Times
Applegate, Lynda M.; Panda, AnkitaCase HBS-821051-EKnowledge and CommunicationStarting at €8.20
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TripIt: The Traveler's Agent
Applegate, Lynda M.; Piccoli, Gabriele; Brohman, KathrynCase HBS-809059-EEntrepreneurshipIn July 2008, the co-founders of TripIt, a free online travel organizer that aggregated travelers' bookings from many top travel Websites, had recently secured $5.1 million in new financing. While the co-founders believed that their company offered travelers a unique service, they felt growing pressure from investors to show that the company could grow revenues and achieve profitability. To be profitable, TripIt needed not only to grow its user b...Starting at €8.20