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EducationSuperHighway
Steven Kaplan, Robert; Bildner, James; Kind, LizCase HBS-116027-EAccounting and ControlStarting at €8.20
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Broadway through Covid-19: Can the Show Go On
Kyle Maclean; Jessica RossCase IVEY-9B20E018-EDecision AnalysisIn April 2020, amid the global pandemic resulting from the spread of Covid-19, the president of the Broadway League, which represented theatre owners, producers, presenters, and general managers for Broadway and across North America, faced a challenge. OnStarting at €8.20
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Asian Grill: Finding the Optimal Table Mix
Kyle Maclean; Srinivas KrishnamoorthyCase IVEY-9B17E001-ECorporate GovernanceIn early December 2016, the owner of the Asian Grill restaurant in Henderson, Nevada, noticed that the restaurant had busy nights where customers left due to long wait times, yet there were empty seats due to small groups occupying large tables. She had a proposed new table layout before her and had to evaluate whether this would allow the restaurant to seat more customers on her busiest nights (Thursday to Saturday), or whether a different table...Starting at €8.20
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LinkedIn Corporation, 2012
Yoffie, David B.; Kind, LizCase HBS-713420-EStrategySince its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet with $522.2 million in revenue in 2011 and more than 150 million members in over 200 countries. Unlike other major social networking sites, LinkedIn focused exclusively on fostering co...Starting at €8.20
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Serious Materials
Steenburgh, Thomas; Kind, LizCase HBS-511111-EMarketingSerious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the rapidly developing green building markets. How should Serious Materials go to market when they launch their highly anticipated Serious Windows and EcoRock product lines? What do th...Starting at €8.20
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Google Glass
Eisenmann, Thomas R.; Barley, Lauren; Kind, LizCase HBS-814102-EEntrepreneurshipIn early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing to sell Glass directly through online channels; 2) creating an open platform to allow any eyewear manufacturer to create frames compatible with Glass; and 3) negotiating a partnershi...Starting at €8.20
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Neurotrack and the Alzheimer's Puzzle
Hamermesh, Richard G.; Kind, Liz; Knoop, Carin-IsabelCase HBS-816072-EEntrepreneurshipElli Kaplan founded Neurotrack in 2012 with a breakthrough non-invasive cognitive diagnostics test that will detect Alzheimer's Disease in its earliest pre-symptomatic stages. While the company has gained great traction in the three years since it was started, with no therapeutic product available in the foreseeable future Kaplan is considering whether it is time to change the company's business model.Starting at €8.20
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Affinity Labs, Inc.
Lassiter, Joseph B.; Kind, LizCase HBS-809019-EEntrepreneurshipIn November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold Military.com to. Within its first year of operations, Affinity Labs launched eight vertical portals including PoliceLink, NursingLink, TechCommunity, and IndiaOn. While the company was w...Starting at €8.20
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American Idiot: The Value of Billie Joe Armstrong
Kyle MacleanCase IVEY-9B17E013-ECorporate GovernanceIn October 2010, Ira Pittelman, lead producer of the Broadway musical American Idiot, had to evaluate one week's grosses from when star musician, Billie Joe Armstrong, was put into the show in New York City. The rock star had been enthusiastic about filling in for an actor in the musical based on an album by his band, Green Day. Audiences had also been enthusiastic, and revenues for the play were up. The producer had to determine whether Armstron...Starting at €8.20
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The Best Hitter in Baseball
Kyle MacleanCase IVEY-9B18E015-EDecision AnalysisIn 2017, a sports journalist based in Houston, Texas was confused about his editor’s latest idea. His editor had emailed him the night before proposing an article on the best (and worst) Major League Baseball hitters of all time. The first step was to provide a list of the players that would be profiled. This meant finding the 10 best (and worst) batters. However, after ranking the players, could he quantify the probability that he ranked them in...Starting at €8.20