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Ivey Business School (Canada)
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The Kroger Co.: Public Relations and Social Responsibility
Shirley Estes; David AndersonCase IVEY-9B18M200-EStrategyGun control is an important issue in American politics. In 2014, in light of recent gun violence, gun control advocate organizations lobbied retailers to prohibit customers from carrying guns into their stores. The organizations had successfully lobbied Target Corporation, then turned its attention to The Kroger Co. (Kroger), petitioning it to change its store policy allowing customers to carry guns where state law permitted it. However, Kroger e...Starting at €8.20