Ivey Business School (Canada)
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Bird Scooters: Shaking up the Micro-Mobility Market
Sayan Chatterjee; Michael Marchionda; Sarah SydlowskiCase IVEY-9B20M087-EEntrepreneurship, StrategyBird Electric Vehicle Sharing (Bird)’s value proposition seems to be to offer inexpensive, on-demand transportation that can deliver riders directly to their destination in metropolitan areas. Electric scooters can be unlocked with a smartphone and left anywhere after use, minimizing the burden on consumersbut also causing tremendous traffic problems for city administrators. The disruption created by Bird not only drew the attention of urban com...Starting at €8.20
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Google LLC: The Diversity Manifesto and Leader Candour
Raymond B. Chiu; Fernando OliveraCase IVEY-9B18C046-ELeadership and People ManagementIn August 2017, a memo written by an engineer at Google LLC (Google) was leaked to the public, revealing fractured communication and leadership at Google. Labelled an “anti-diversity manifesto” by its detractors, the memo set off a public controversy overStarting at €8.20