Ivey Business School (Canada)
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Wal-Mart: The Living Wage
Robert EamesCase IVEY-9B17M157-EStrategyBy 2017, Wal-Mart Stores, Inc. (Wal-Mart) had shaped purchasing power for more than a million U.S. workers. Wal-Mart’s economic muscle was so profound that one could assume that the corporation’s wage policies had had a significant impact on the struggle for a living wage in the United States—but did this assumption have any merit? Wal-Mart had set the benchmark for low-cost retail labour practices. Understanding how Wal-Mart set the agenda with ...Starting at €8.20
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Tesla Motors: Burning Up the Road to Market Domination or Doom
Dante Pirouz; Karam PutrosCase IVEY-9B13A050-EEntrepreneurship, Marketing, StrategyTen years after its founding, California-based Tesla Motors is close to becoming one of the world’s premier luxury car manufacturers. Its innovative design — using carbon fibre and aluminum rather than steel to construct body and parts — and technology — lithium ion battery packs rather than gasoline for power and a simple powertrain to provide maximum acceleration — make its models treasured options for eco-friendly and tech-savvy consumers as w...Starting at €8.20
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Beyond Meat: Changing Consumers' Meat Preference
Dante Pirouz; Karam Putros; Vibusaran VimalathasanCase IVEY-9B15A008-EEntrepreneurship, MarketingBeyond Meat, a producer of plant-based meat substitutes, was founded in 2009 in Los Angeles, California. The company’s vision is for consumers to enjoy a meat-like taste and texture in their favourite dishes while avoiding the many chemicals used in processed meat and reducing the number of animals killed every year. Wanting to reduce global meat consumption by 25 per cent by 2020, the company works to educate consumers about the superior benefit...Starting at €8.20
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Uber: Kalanick's Tumultuous Era
Robert EamesCase IVEY-9B18C006-ELeadership and People ManagementIn June 2017, transportation company Uber Technologies Inc. (Uber), which operated in 70 countries and had net revenue in the fourth quarter of 2016 of US$1.7 billion, fired its chief executive officer, Travis Kalanick. By the time of Kalanick's departure, negative publicity had contributed to a decline in market share, and a number of other high-level executives had left the company. What options could the company identify for the future that wo...Starting at €8.20