IESE (España)
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Deadly Advertising: The Tobacco Case (B)
Olale, Esther; Vaccaro, AntoninoCase BE-177-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, EconomicsThe case study analyzes the effects of the regulation of tobacco advertising on tobacco companies, the U.S. government and the final consumer from an ethical and business standpoint. The first case deals with how tobacco advertising originated and how it has evolved over the years, and the second case deals with the development of regulation to curb tobacco advertising.Starting at €5.74
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Deadly Advertising: The Tobacco Case (A)
Olale, Esther; Vaccaro, AntoninoCase BE-176-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, EconomicsThe case study analyzes the effects of the regulation of tobacco advertising on tobacco companies, the U.S. government and the final consumer from an ethical and business standpoint. The first case deals with how tobacco advertising originated and how it has evolved over the years, and the second case deals with the development of regulation to curb tobacco advertising.Starting at €8.20
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The New York Times: Charging for Digital Content
Villanueva, Julian; Cabral, Luis; Ziskind, Julie MichelleCase M-1281-EMarketingThis case study covers the implementation stage, in March 2011, of the digital paywall by the U.S. paper the New York Times, which was ultimately launched in September 2011. It also provides some background and describes the current challenges facing the newspaper industry in the United States.Starting at €8.20